ļֱ Worldwide
6195 Barfield Rd.
Atlanta, GA 30328
At ļֱ, sustainability is a journey we're deeply committed to, and Earth Month serves as an ideal moment to shine a spotlight on initiatives that embody this commitment. One initiative that continues to drive positive change is ļֱECONTAINER, our innovative ocean freight solution designed to enhance operational efficiency while reducing environmental impact.
ļֱECONTAINERcombines the efficiency of headload shipments with eco-friendly practices. This approach has been at the forefront of our efforts for some timenow, as highlighted by Vice President, Global Head of LCL, Peter Sinka.
"In our ongoing journey towards sustainability, ļֱECONTAINERstands as a testament to our commitment to environmental responsibility," says Sinka. "By encouraging frequent replenishment and eliminating the pressure to fill containersto capacity, ļֱECONTAINERhelps shippers reduce inventory costs, optimize warehouse space, and mitigate supply chain disruptions."
ļֱECONTAINERisn't just about operational efficiency—it's about driving meaningful change in the industry. Sinka emphasizes the product's positive environmental impact, citing its adoption of Marine Biofuel programs through insetting to achieve a net-zero carbon footprint.
"Our goal was to create a product that not only meets modern supply chain challenges but also aligns with our commitment to sustainability," Sinka explains. "By choosing ļֱECONTAINER, shippers not only benefit from cost savings and operational efficiencies but also contribute to a greener, more sustainable future."
Beyond its environmental benefits, ļֱECONTAINERoffers a competitive edge in the market. Sinka notes that the product bridges the gap between traditional LCL and FCL offerings, providing cost-effective solutions for shipments ranging from 20 to 50 CBM.
"Traditionally, LCL shipments face competitiveness challenges beyond a certain volume threshold," Sinka observes. "ļֱ ECONTAINER's pricing methodology ensures cost-effectiveness even for larger shipments, making it a preferred choice for shippers seeking optimal value and sustainability."
As businesses worldwide prioritize sustainability and operational efficiency, ļֱECONTAINERemerges as a catalyst for positive change.Its flat-rate pricing model, strategic consolidation strategies, and eco-friendly initiativesnot only drive cost savings but alsoempower shippers to make environmentally conscious choices.
"In a world where sustainability and efficiency go hand in hand, ļֱECONTAINERoffers a compelling solution," Sinka concludes. "We invite businesses to join us in embracing a greener future—one shipment at a time."
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ATLANTA, July 27, 2025 – ļֱ, a global leader in logistics and supply chain solutions, and Pentagon Freight Services ("Pentagon"), a highly specialized integrated Freight Forwarding, Project Logistics and Ships Agency provider headquartered in the UK, are pleased to announce the signing of a Share Purchase Agreement (SPA). This agreement represents a key step toward ļֱ's planned acquisition of Pentagon, which is expected to close in the second half of 2025, subject to regulatory approval.
"The Pentagon acquisition perfectly complements ļֱ's strategic goals, significantly increasing our ability to offer highly specialized logistics solutions for the oil and gas, marine, construction, and energy industries. We are looking forward to finalizing this acquisition to welcome Pentagon team members into the ļֱ family," said Marco Rebuffi, CEO and President of ļֱ.
"We are confident that ļֱ is the right company to expand our global network and achieve our growth ambitions. Our goal is to leverage our experience and continue to offer dedicated logistics solutions to our industry-leading clients. We look forward to growing stronger together with ļֱ," said Ashley Taylor, Group CEO of Pentagon.
Pentagon, headquartered in the UK, is a trusted provider of specialized freight forwarding, project logistics, and critical supply chain solutions for the oil and gas, energy, marine, and construction industries. With over 1200+ employees in 65 offices around the world, Pentagon's deep expertise and global reach will further enhance ļֱ's ability to deliver tailored, industry-specific solutions. This acquisition will strengthen ļֱ's position in these critical sectors, ensuring seamless and high-quality service that keeps complex customer operations moving across the globe.
Together, ļֱ and Pentagon will unlock new opportunities and deliver even greater value to customers by combining an expanded global network with a comprehensive portfolio of leading logistics solutions.
About ļֱ
ļֱ, a global leader in logistics and supply chain solutions, was founded in Milan, Italy, in 1978. Headquartered in Atlanta, Georgia, and supported by 7,000+ team members in more than 100 countries, ļֱ focuses on creating solutions that are innovative, sustainable, and tailored to customer needs. As a privately owned company, ļֱ is committed to creating opportunities for communities, customers, and colleagues to thrive.
About Pentagon
Pentagon is a highly specialized global Freight Forwarding, Project Logistics and Ships Agency provider with a worldwide network of over 1200 employees and 65 offices. Headquartered in the UK, Pentagon has more than 50 years’ experience in serving the oil and gas and energy sectors. Pentagon focuses on delivering globally integrated supply chain solutions with local expertise, individually tailored to customers’ operations and requirements.
We’ve been deeply embedded in the outdoor industry for over 25 years, and that specialization really makes a difference. We understand the seasonal rhythms, the need for resilience in both product and process, and the expectations around quality. Our logistics solutions are truly omnichannel — we seamlessly support eCommerce, wholesale, and retail, and do so with technology that ensures speed, accuracy, and full visibility. Our experience with RAB is a great example of how we help brands scale and replicate success globally.
What role does technology play in delivering these capabilities?
Technology is absolutely central. Our platform is designed for easy integration, even with complex legacy systems, and gives our clients real-time visibility across the full supply chain. From customs brokerage to last-mile delivery, our systems support fast decision-making and efficiency. But technology alone isn’t enough — it’s the people behind it that drive value. That’s why our motto is “People make the difference.” It’s a mindset that shapes how we operate and how we partner.
Sustainability is a growing priority for brands and consumers. How do you integrate it into your logistics model?
For us, sustainability isn’t a trend — it’s fundamental. From optimizing transportation routes to reducing packaging waste, we look at every aspect of our operations through a sustainability lens. We’re constantly innovating to reduce environmental impact, while still meeting the speed and service demands of modern retail. And because we serve multiple regions through a single integration, we help brands consolidate and simplify their logistics footprint globally.
Looking ahead, how do you see your value evolving for outdoor brands in a rapidly changing global market?
Outdoor brands are growing fast and going global — and they need logistics partners who can keep up. Our value lies in enabling rapid deployment, scalability, and consistency across markets like the UK, EU, USA, and Australia. Whether a brand is launching a new channel or expanding into a new region, we make that growth easy. We’re outdoors people ourselves, and that gives us a genuine understanding of the mission behind the products we help move. It’s more than logistics — it’s partnership, performance, and purpose.
ļֱ China was honored with the 2025 Panda d'Oro-Sustainability Award at the annual China-Italian Chamber of Commerce awards ceremony. The sustainability award is presented to companies that actively promote green business practices and environmental responsibility. The recognition acknowledges ļֱ’s commitment to sustainable development and implementing strategies that have a real impact on business, society and environment. Cissy Lu, Chief Commercial Officer of ļֱ China, and Mario Tasso, Regional Account Manager ļֱ APAC, accepted the award on behalf of the company.
“This recognition belongs to every team member who has contributed to our sustainability journey. We will continue to drive green logistics innovation and corporate responsibility, contributing to a more sustainable future in China,” said Cissy Lu.
ļֱ's Commitment to Sustainability
A look at ļֱ China’s continuing efforts in environmental, social, and governance (ESG) excellence.
Key Achievements
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