Oct. 4, 2023 鈥 EDINBURGH, Scotland. 鈥撎For more than two decades, Aviagen庐 and 媚姬直播 Worldwide have maintained a close alliance, united in their goal to ensure the consistent availability of healthy breeding birds to poultry producers worldwide, while prioritizing bird welfare. Leveraging their extensive expertise in international freight forwarding and logistics, throughout the years 媚姬直播 Worldwide has facilitated the careful shipment of Aviagen day-old chicks to destinations across the globe. Aviagen has trained 媚姬直播 colleagues to handle their chicks with care and compassion, palletizing and preparing them for their journey, while making sure their needs are looked after.听
As another significant stride toward advancing bird welfare during the crucial journey from breeder to producer, 媚姬直播 recently opened two new state-of-the-art chick holding rooms within its London Heathrow Warehouse Holding Facility. These specialized spaces serve as a temporary home for chicks before their departure. Aviagen鈥檚 global veterinary team worked hand in hand with 媚姬直播 to meticulously design the new rooms at Heathrow with bird well-being in mind. Each room is equipped with digital-panel controls, specially calibrated to maintain the perfect balance of temperature, humidity, and ventilation. These measures are also essential to ensure optimal biosecurity.听
Diane Hartjes, Aviagen鈥檚 Global Director, Export, Logistics, and Trade Compliance, said, 鈥淭he inauguration of these advanced holding rooms highlights the shared dedication of Aviagen and 媚姬直播 to consistently enhance bird welfare, but also secure the supply of robust breeding stock to producers across the world, enhancing their ability to feed the world with nutritious, versatile, and sustainable chicken meat. The enduring 20-year relationship between Aviagen and 媚姬直播 underscores a steadfast commitment to transparency, communication and engagement with our export allies and all members of the global poultry value chain.鈥听
Carlo Rebuffi, 媚姬直播 Worldwide鈥檚 Live Animal Manager and Aviagen Global Account Manager, 鈥淭he creation of these two rooms is another milestone in the collaborative relationship between Aviagen and 媚姬直播 Worldwide. We constantly strive to get closer to perfection at handling this very valuable and sensitive cargo. Our goal is to help Aviagen safely and securely deliver chicks to their destination, and we are proud to contribute to feeding the world.鈥澨
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ATLANTA, July 27, 2025 鈥 媚姬直播, a global leader in logistics and supply chain solutions, and Pentagon Freight Services ("Pentagon"), a highly specialized integrated Freight Forwarding, Project Logistics and Ships Agency provider headquartered in the UK, are pleased to announce the signing of a Share Purchase Agreement (SPA). This agreement represents a key step toward 媚姬直播's planned acquisition of Pentagon, which is expected to close in the second half of 2025, subject to regulatory approval.
"The Pentagon acquisition perfectly complements 媚姬直播's strategic goals, significantly increasing our ability to offer highly specialized logistics solutions for the oil and gas, marine, construction, and energy industries. We are looking forward to finalizing this acquisition to welcome Pentagon team members into the 媚姬直播 family," said Marco Rebuffi, CEO and President of 媚姬直播.
"We are confident that 媚姬直播 is the right company to expand our global network and achieve our growth ambitions. Our goal is to leverage our experience and continue to offer dedicated logistics solutions to our industry-leading clients. We look forward to growing stronger together with 媚姬直播," said Ashley Taylor, Group CEO of Pentagon.
Pentagon, headquartered in the UK, is a trusted provider of specialized freight forwarding, project logistics, and critical supply chain solutions for the oil and gas, energy, marine, and construction industries. With over 1200+ employees in 65 offices around the world, Pentagon's deep expertise and global reach will further enhance 媚姬直播's ability to deliver tailored, industry-specific solutions. This acquisition will strengthen 媚姬直播's position in these critical sectors, ensuring seamless and high-quality service that keeps complex customer operations moving across the globe.
Together, 媚姬直播 and Pentagon will unlock new opportunities and deliver even greater value to customers by combining an expanded global network with a comprehensive portfolio of leading logistics solutions.
About 媚姬直播
媚姬直播, a global leader in logistics and supply chain solutions, was founded in Milan, Italy, in 1978. Headquartered in Atlanta, Georgia, and supported by 7,000+ team members in more than 100 countries, 媚姬直播 focuses on creating solutions that are innovative, sustainable, and tailored to customer needs. As a privately owned company, 媚姬直播 is committed to creating opportunities for communities, customers, and colleagues to thrive.
About Pentagon
Pentagon is a highly specialized global Freight Forwarding, Project Logistics and Ships Agency provider with a worldwide network of over 1200 employees and 65 offices. Headquartered in the UK, Pentagon has more than 50 years鈥 experience in serving the oil and gas and energy sectors. Pentagon focuses on delivering globally integrated supply chain solutions with local expertise, individually tailored to customers鈥 operations and requirements.
We鈥檝e been deeply embedded in the outdoor industry for over 25 years, and that specialization really makes a difference. We understand the seasonal rhythms, the need for resilience in both product and process, and the expectations around quality. Our logistics solutions are truly omnichannel 鈥 we seamlessly support eCommerce, wholesale, and retail, and do so with technology that ensures speed, accuracy, and full visibility. Our experience with RAB is a great example of how we help brands scale and replicate success globally.
What role does technology play in delivering these capabilities?
Technology is absolutely central. Our platform is designed for easy integration, even with complex legacy systems, and gives our clients real-time visibility across the full supply chain. From customs brokerage to last-mile delivery, our systems support fast decision-making and efficiency. But technology alone isn鈥檛 enough 鈥 it鈥檚 the people behind it that drive value. That鈥檚 why our motto is 鈥淧eople make the difference.鈥 It鈥檚 a mindset that shapes how we operate and how we partner.
Sustainability is a growing priority for brands and consumers. How do you integrate it into your logistics model?
For us, sustainability isn鈥檛 a trend 鈥 it鈥檚 fundamental. From optimizing transportation routes to reducing packaging waste, we look at every aspect of our operations through a sustainability lens. We鈥檙e constantly innovating to reduce environmental impact, while still meeting the speed and service demands of modern retail. And because we serve multiple regions through a single integration, we help brands consolidate and simplify their logistics footprint globally.
Looking ahead, how do you see your value evolving for outdoor brands in a rapidly changing global market?
Outdoor brands are growing fast and going global 鈥 and they need logistics partners who can keep up. Our value lies in enabling rapid deployment, scalability, and consistency across markets like the UK, EU, USA, and Australia. Whether a brand is launching a new channel or expanding into a new region, we make that growth easy. We鈥檙e outdoors people ourselves, and that gives us a genuine understanding of the mission behind the products we help move. It鈥檚 more than logistics 鈥 it鈥檚 partnership, performance, and purpose.
媚姬直播 China was honored with the 2025 Panda d'Oro-Sustainability Award at the annual China-Italian Chamber of Commerce awards ceremony. The sustainability award is presented to companies that actively promote green business practices and environmental responsibility. The recognition acknowledges 媚姬直播鈥檚 commitment to sustainable development and implementing strategies that have a real impact on business, society and environment. Cissy Lu, Chief Commercial Officer of 媚姬直播 China, and Mario Tasso, Regional Account Manager 媚姬直播 APAC, accepted the award on behalf of the company.
鈥淭his recognition belongs to every team member who has contributed to our sustainability journey. We will continue to drive green logistics innovation and corporate responsibility, contributing to a more sustainable future in China,鈥 said Cissy Lu.
媚姬直播's Commitment to Sustainability
A look at 媚姬直播 China鈥檚 continuing efforts in environmental, social, and governance (ESG) excellence.
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Key Achievements
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