ļֱ

ļֱ IN THE AMERICAS

News From ļֱ Worldwide - Americas Focus

ļֱ Americas HQ

6195 Barfield Road

Atlanta GA, 30328

United States

Appointment of Regional Account Director for Latin America

By
Cesar Gutierrez
August 19, 2020

ļֱ is proud to announce that Ariel Kraft has joined the ļֱ Family as REGIONAL ACCOUNT DIRECTOR – LATAM, starting July 1st.

Mr. Ariel Kraft has Business Administration degree and  MBA in Customer Experience Management,  with 18 years’ experience in global  forwarding. He started his professional career in Air & Sea Operations, Customs Clearance  and moved to sales  to develop Trade Lane Germany to South America  before he took  the responsibility to  manage the automotive vertical  and National  sales structure in Brazil  in two different Germany freight forwarders during the last 10 years.

Mr. Kraft started his career in Brazil in 2003 and left 11 years later after being responsible for the Automotive Vertical and Sales Management of the subsidiary. On his last company prior to joining ļֱ, he had the role of National Sales Manager and Key Account Manager for the Americas, their most relevant Automotive clients.

Ariel is going to be based in our office in Sao Paulo, Brazil and will be working on business development of large accounts in the region, with focus mainly on new logos.

ļֱ is excited to have Ariel Kraft Join the team. Please join us in welcoming him to the ļֱ family!

Latest News

Marco Rebuffi, CEO and President of ļֱ (left), and Ashley Taylor, Group CEO of Pentagon (right).

ATLANTA, July 27, 2025 – ļֱ, a global leader in logistics and supply chain solutions, and Pentagon Freight Services ("Pentagon"), a highly specialized integrated Freight Forwarding, Project Logistics and Ships Agency provider headquartered in the UK, are pleased to announce the signing of a Share Purchase Agreement (SPA). This agreement represents a key step toward ļֱ's planned acquisition of Pentagon, which is expected to close in the second half of 2025, subject to regulatory approval.

"The Pentagon acquisition perfectly complements ļֱ's strategic goals, significantly increasing our ability to offer highly specialized logistics solutions for the oil and gas, marine, construction, and energy industries. We are looking forward to finalizing this acquisition to welcome Pentagon team members into the ļֱ family," said Marco Rebuffi, CEO and President of ļֱ.

"We are confident that ļֱ is the right company to expand our global network and achieve our growth ambitions. Our goal is to leverage our experience and continue to offer dedicated logistics solutions to our industry-leading clients. We look forward to growing stronger together with ļֱ," said Ashley Taylor, Group CEO of Pentagon.

Pentagon, headquartered in the UK, is a trusted provider of specialized freight forwarding, project logistics, and critical supply chain solutions for the oil and gas, energy, marine, and construction industries. With over 1200+ employees in 65 offices around the world, Pentagon's deep expertise and global reach will further enhance ļֱ's ability to deliver tailored, industry-specific solutions. This acquisition will strengthen ļֱ's position in these critical sectors, ensuring seamless and high-quality service that keeps complex customer operations moving across the globe.

Together, ļֱ and Pentagon will unlock new opportunities and deliver even greater value to customers by combining an expanded global network with a comprehensive portfolio of leading logistics solutions.

About ļֱ

ļֱ, a global leader in logistics and supply chain solutions, was founded in Milan, Italy, in 1978. Headquartered in Atlanta, Georgia, and supported by 7,000+ team members in more than 100 countries, ļֱ focuses on creating solutions that are innovative, sustainable, and tailored to customer needs. As a privately owned company, ļֱ is committed to creating opportunities for communities, customers, and colleagues to thrive.

About Pentagon

Pentagon is a highly specialized global Freight Forwarding, Project Logistics and Ships Agency provider with a worldwide network of over 1200 employees and 65 offices. Headquartered in the UK, Pentagon has more than 50 years’ experience in serving the oil and gas and energy sectors. Pentagon focuses on delivering globally integrated supply chain solutions with local expertise, individually tailored to customers’ operations and requirements.

With over 25 years of experience in the outdoor industry, ļֱ combines deep expertise, global reach, and a people-first mindset to help brands scale across channels and continents.

We’ve been deeply embedded in the outdoor industry for over 25 years, and that specialization really makes a difference. We understand the seasonal rhythms, the need for resilience in both product and process, and the expectations around quality. Our logistics solutions are truly omnichannel — we seamlessly support eCommerce, wholesale, and retail, and do so with technology that ensures speed, accuracy, and full visibility. Our experience with RAB is a great example of how we help brands scale and replicate success globally.

What role does technology play in delivering these capabilities?
Technology is absolutely central. Our platform is designed for easy integration, even with complex legacy systems, and gives our clients real-time visibility across the full supply chain. From customs brokerage to last-mile delivery, our systems support fast decision-making and efficiency. But technology alone isn’t enough — it’s the people behind it that drive value. That’s why our motto is “People make the difference.” It’s a mindset that shapes how we operate and how we partner.

Sustainability is a growing priority for brands and consumers. How do you integrate it into your logistics model?
For us, sustainability isn’t a trend — it’s fundamental. From optimizing transportation routes to reducing packaging waste, we look at every aspect of our operations through a sustainability lens. We’re constantly innovating to reduce environmental impact, while still meeting the speed and service demands of modern retail. And because we serve multiple regions through a single integration, we help brands consolidate and simplify their logistics footprint globally.

Looking ahead, how do you see your value evolving for outdoor brands in a rapidly changing global market?
Outdoor brands are growing fast and going global — and they need logistics partners who can keep up. Our value lies in enabling rapid deployment, scalability, and consistency across markets like the UK, EU, USA, and Australia. Whether a brand is launching a new channel or expanding into a new region, we make that growth easy. We’re outdoors people ourselves, and that gives us a genuine understanding of the mission behind the products we help move. It’s more than logistics — it’s partnership, performance, and purpose.

Celebrating sustainability success: ļֱ China recognized by the China-Italian Chamber of Commerce.

ļֱ China was honored with the 2025 Panda d'Oro-Sustainability Award at the annual China-Italian Chamber of Commerce awards ceremony. The sustainability award is presented to companies that actively promote green business practices and environmental responsibility. The recognition acknowledges ļֱ’s commitment to sustainable development and implementing strategies that have a real impact on business, society and environment. Cissy Lu, Chief Commercial Officer of ļֱ China, and Mario Tasso, Regional Account Manager ļֱ APAC, accepted the award on behalf of the company.
“This recognition belongs to every team member who has contributed to our sustainability journey. We will continue to drive green logistics innovation and corporate responsibility, contributing to a more sustainable future in China,” said Cissy Lu.

ļֱ's Commitment to Sustainability

A look at ļֱ China’s continuing efforts in environmental, social, and governance (ESG) excellence.

Key Achievements

  • Carbon Neutrality: Optimized logistics, adopted green packaging and biofuel insetting in cooperation with GoodShipping, and committed to Net Zero by 2050.
  • Circular Economy: Launched carbon offset solutions with Lune to promote sustainable packaging.
  • Certifications: Earned Ecovadis Bronze, CDP Rating C, SAQ B83, and Blue Whales Blue Skies Sapphire Ambassador status.
  • Diversity, Equity & Inclusion Recognized with HR Asia DE&I Award; promoted disability inclusion, and global workforce diversity in ļֱ China.
  • Employee Well-being: Offered Work From Home policy, flexible work arrangements, gym benefits, and ISO 45001 compliance.

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